Survey Research

Services Survey research is a research method involving the use of questionnaires and/or statistical surveys to gather data about people and their thoughts and behaviors. It is one of the most important areas of measurement in applied social research. The broad area of survey research encompasses any measurement procedures that involve asking questions of respondents. A "survey" can be anything from a short paper-and-pencil feedback form to an intensive one-on-one in-depth interview. Precision Management Institute conducts quality survey research that provides the information necessary for critical organizational decision making.    


Fundamental Research

Research is carried out to increase understanding of fundamental principles. In the long term it is the basis for many commercial products and applied research. Fundamental research advances fundamental knowledge about the human world. It focuses on refuting or supporting theories that explain how this world operates, what makes things happen, why social relations are a certain way, and why society changes.

Fundamental research generates new ideas, principles and theories, which may not be immediately utilized; though are the foundations of modern progress and development in different fields. At Precision Management Institute we conduct a structured research approach to help organizations create effective business development strategies and become better positioned for the future.    


Social Research

Social Research refers to the scientific study of society. Social research examines a society’s attitudes, assumptions, beliefs, trends, stratifications and rules.   The scope of social research can be small or large, ranging from the self or a single individual to spanning an entire race or country. Popular topics of social research include poverty, racism, class issues, sexuality, voting behavior, gender constructs, policing and criminal behavior.  

Types of Social Research
Social research is commonly applied to social science subjects, following two types of social research methodologies:  

Qualitative Research - The emphasis of qualitative research is on building understanding of social phenomena through text analysis, communication and direct observation. It lays stress on subjective and contextual accuracy over generality.  

Quantitative Research - The quantitative research emphasizes on social phenomena through evidence which exists in numeric or quantifiable form. It depends on statistical analysis of data and leads to valid and reliable claims and results.  

Social research is a central research focus at Precision Management Institute. We conduct a structured research approach to help organizations better understand their surrounding cultures create so they are better positioned for the future.    


Marketing Research

Marketing Research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.  

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. At Precision Management Institute we conduct a structured market research approach to help organizations create effective business development strategies and become better positioned for the within their market.